Production Work: First Animated TVCM for Ajinomoto BangladeshAjinomoto Bangladesh Ltd. TVC was released

In July 2023, Studio PADMA produced the first-ever animated TVCM for Ajinomoto Bangladesh.

■ Our Creative Approach To help viewers instantly recognize the brand’s value within a short airtime, we used engaging animation techniques:

• Natural Ingredients: We used pop-up illustrations to visually explain that the product is made from natural ingredients in just a few seconds.
• The “Delicious Moment”: We focused on capturing the exact moment a dish becomes tastier, using warm and intuitive animations to convey the essence of “Umami.”

Our goal was to create a friendly and approachable visual style to introduce the Ajinomoto brand to households across Bangladesh.