Full-Scale 2D Animation Production: TV Commercial for Ajinomoto Bangladesh Ltd. “Hapima®︎” Bangladesh

2D Animation TVC for Ajinomoto Hapima by Studio PADMA Bangladesh

We are thrilled to announce the release of our latest 2D animated TV Commercial (TVC) for Ajinomoto Bangladesh, featuring their fried rice mix brand, Hapima®︎ Fried Rice Mix.

Following the success of our previous collaboration with the “Aji-no-boy” character, Studio PADMA was entrusted with the entire production pipeline—from initial concept and scriptwriting to character design, storyboarding, and animation.

The Challenge: 15 Seconds of Storytelling

The core objective was to condense a rich narrative into a high-impact 15-second spot. We depicted the relatable dilemma of hosting an unexpected guest, the joy of reunion, and the instant professional-grade solution provided by Hapima®︎. Every line of dialogue and visual “sizzle” was meticulously crafted to resonate with the local palate while upholding the global prestige of the Ajinomoto brand.

Beyond Animation: A Partnership in Brand Building

At Studio PADMA, we don’t just “make cartoons.” We act as a creative bridge. Our strength lies in marrying Japanese precision with a deep-rooted understanding of Bangladeshi culture.

By handling every detail—from marketing nuances to technical execution—with uncompromising care, we provide a level of dedication that global brands like Ajinomoto rely on.